NIKE AIR VAPORMAX FLYKNIT PURE PLATINUM 849558-004
Pure Platinum White/Wolf Grey
Product code 849558-004
"The Air VaporMax represents a new era in Nike innovation. "It's changed our whole philosophy on how we design for Air", says Cushioning Innovation Designer Zachary Elder. With the VaporMax, the designers wanted to truly capture the feeling of "running on air". The designers started by restructuring the Air unit so they could attach it directly to the upper. "As you step off, the pressure releases, creating that springy bounce". After the seven-year journey from ideation to release, Elder and Minami are excited for what's to come. "I'm super-proud of the product", Elder says. "This new approach is going to be a huge turning point for Air—and for Nike".
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